Get more customers without spending any more on advertising with Conversion Rate Optimisation

Does this sound familiar ?

• Your web site has lots of visitors but very few sales
• You’re spending more on Google AdWords than you make selling your products
• You’ve just redesigned your web site and now sales are inexplicably down

Conversion Rate is defined as the proportion of people who visit your site who complete a desired action as a percentage of the total number of visitors. For example, if you have a Contact Us form and 100 people view but only one person completes it then the Conversion Rate is 1% (i.e. 1 in 100).

Watch this video to see the shocking truth about many web sites: “most of the people who put your products into the shopping cart simply fail to checkout“

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The Conversion Rate for most eCommerce sites is typically just 2%. Could your business benefit by doubling its sales ? With the application of Conversion Rate Optimisation it could.

What is Conversion Rate Optimisation ?

• It’s the science of identifying and plugging the holes in your conversion funnel so more people complete the checkout process
• Conversion Rate Optimisation allows you to turn more of your exisiting visitors in to customers
• Conversion Rate Optimisation produces a step change in your conversion rate that lasts
• Conversion Rate Optimisation is all about increasing the profit-per-visitor
• Conversion Rate Optimisation is concerned with reducing the barriers that your customers must go through in order to make a purchase from you

Why do people abandon the check-out process ?

• Disappointment: the product pictures are too small, too dark or just don’t show the product clearly and the text doesn’t tell them what they want to know
• Doubt: sometimes they just put an item into the basket to find out what the shipping will cost
• Concern: if they can’t see that your site is secure then they won’t trust you with their details
• Suspicion: if they aren’t sure that something is available to despatch, they won’t order
• Hassle: why should they register and provide their date of birth just to buy something ?
• Inconvenience: if you don’t offer their payment method then they’ll go elsewhere

Of course, the above is only a small selection of possible reasons. To find out EXACTLY why your site isn’t converting you’ll need to do some Conversion Rate Optimisation.

How does it work ?

• It’s easy to see where you are losing potential customers once the key parts of your conversion funnel have been identified
• The area of biggest loss can then be tackled first before moving on to look at the progressively less important factors
• Using scientific methods such as Split A/B and Multi-Variate Testing to find the version that has the most affect on the Conversion Rate

What I can do for YOUR web site

• Identify your key Conversion Funnel(s)
• Set up Google Analytics to visualise your Conversion Funnel(s) and measure current Conversion Rates
• Identify what needs to be tested and the most suitable method to test
• Carry out these tests using methods such as Usability Testing, Split A/B tests and Multi-Variate tests
• Work with your Web Designer to make this process as painless as possible and to implement the improved version of your web site
• Provide on-going tracking of your Conversion Rate

How I work

• Everything is 100% white hat and ethical. I don’t do the kind of stuff that can get you banned.
• There are no contracts. I keep your business by proving my worth to you.
• I’m affordable and can work within any budget.
• I’m effective - if I don’t get YOU results then you’re free to go elsewhere. But you won’t !